Everyone talks about digital marketing and AI. But what do they actually mean for a student planning a career?
That question shaped the recent industrial visit interaction with students from SRM College, where the focus moved beyond buzzwords into real career possibilities, industry expectations, and the skills that truly matter today.
Ajay Sreedhar, UNDP-Certified Soft Skill & Life Skill Trainer, led the session by unpacking how digital marketing is evolving and how Artificial Intelligence is influencing business decisions, hiring patterns, and job roles across sectors. Students began to see how technology is not just for engineers but for anyone willing to learn, adapt, and stay relevant.
The discussion explored how careers in marketing, analytics, content, and digital strategy are expanding with the integration of AI tools and automation. More importantly, students understood that staying curious and continuously learning is becoming more valuable than relying only on academic qualifications.
The interaction helped students connect their education with industry reality, offering clarity on where opportunities exist and how to prepare for them — an approach consistently encouraged through initiatives of Team Inspire by Srishti Innovative.