Can students from business backgrounds build successful careers in the IT industry? And how can Artificial Intelligence tools help them stay competitive in a technology-driven job market?
These questions set the context for a career overview interaction conducted for the BBA students of Arunachala College of Arts and Science. The session focused on helping students understand how the IT industry today is not limited to technical roles alone, but also offers opportunities in business analytics, digital marketing, product management, operations, and technology-driven decision-making.
The discussion explored how Artificial Intelligence is becoming an essential tool across industries, helping professionals analyse data, automate processes, and improve productivity. Students were introduced to how AI tools can assist in research, market analysis, content development, business insights, and strategic planning. The interaction emphasized that AI literacy is increasingly becoming a valuable skill even for non-technical professionals.
Ajay Sreedhar, UNDP-Certified Soft Skill & Life Skill Trainer, led the session by connecting business education with emerging technology opportunities. He highlighted how BBA graduates can position themselves in IT-driven roles by combining business understanding with digital awareness and AI-assisted tools.
The conversation also addressed the importance of adaptability, analytical thinking, and continuous learning in navigating modern career paths. Students gained clarity on how integrating technology knowledge with business skills can open doors to new professional possibilities.
By the end of the interaction, participants began to see the IT sector not just as a technical field but as a space where business professionals can contribute through strategy, communication, and data-driven decision-making.
Through initiatives like this, facilitated by Team Inspire by Srishti Innovative, students gain valuable insights into aligning their academic background with evolving industry opportunities shaped by digital transformation and Artificial Intelligence.